Julian Treasure

Brand Music: Has Your Company Thought of a Music Dimension for Its Brand?

There are still only a handful of companies who fully appreciate and successfully explore the impact of music in strengthening their brands, and increasing the effectiveness of corporate marketing communications. Brand music is any music that's strong... Read >

Good Vibrations for Health

Our world is made up from vibrations, and these affect our mood, health, love, business, and consequently our whole lives. Periodic, rhythmic movement with a steady frequency is fundamental to our universe, from the quantum level to the cosmic. Subatom... Read >

The Endangered Sound of Silence

On a recent holiday in Northern Italy, three experiences reminded me of the importance of silence. Most people would say that silence is the opposite of sound, but I take a different view. Silence is a sound, as well as being a context for all other sound... Read >

The Rhythm of Success

In business, as well as in everyday life, we are aware of the importance of being "on the same wavelength" with others, but few people realise the literal truth of this. Sound plays an important role in creating successful relationships. Although we al... Read >

Sounds on the money for marketers

A logo's job is to represent the essence of its brand's character - to introduce it if we don't know it, or to remind us of it if we do. As a photograph is to a person, a logo is to a brand. Visual logos are proven, effective and ubiquitous - which is whe... Read >